Naartjie Kids, everyone’s favourite designer kids clothing label turns 25 this year. From humble beginnings in a garage in Llandudno, Cape Town, Naartjie Kids has become a global company with 27 retail stores in major shopping centres throughout South Africa as well as an online store that ships to any location within South Africa. The secret to the Naartjie Kids brand remains its’ distinctive styling of supreme quality garments for children from 0 – 12 years old.
I just love Naartjie, no surprises there. I love the simple, timeless styles in vibrant colours. I adore colour and patterns and I swoon when colour and patterns collide. Best. I also love that Naartjie agreed with me and used my handsome boy for two shoots this year – #mombrag. As if I need any more reasons to love this brand, you have to agree with me that Naartjie clothes are pretty durable (aka kid-resistant) and just last that little bit longer. My kids have been lucky to inherit some pre-loved Naartjie clothing items that look as good as new even five years down the line. Bonus!